Construction site fashion

The title was a joke between me and friend who shot these photos in Milan the other day. How true though, in that city, even construction sites have to somehow be "dressed" in style. And why not? They are going to sit there all covered in scaffolding, disturbing our view for quite a while. On the other hand, it shouldn't be too hard for advertisers to capture the audience with such a loud antithesis.
Pretty or tricky, here it is: