Black Friday

Hellz is full of surprizes this winter: after the recent release of its Holiday Collection , Hellz declares this Friday, November 27th, "Black Friday" and presents the Hellz x Reebok collaboration shoe.

The sneaker bootie comes in one color way, with stud detailing and a punk rock attitude to go along with it. Although there is a high demand for the collaboration, the shoe will only be available to the public at selected retailers, as well as the Hellz soon-to-drop online shop. The brand promises that if the shoe is purchased through the Hellz online shop, customers will receive a special gift.

What the Hellz? This brand is making headlines...

Gaffer & Fluf gadgetwear

Gaffer & Fluf is Katerina and Kostas. Browsing Taf's rooms at the last Meet Market, I ended up trying stuff on and being styled by Katerina whilst my friend looked on with a drink at hand. Her argument was that you cannot tell the design simply by looking at it on the hanger and in Gaffer & Fluf's case, she was so right. Then again she has been a stylist on TV for many years, she knows well.

What's stayed with me from that night though, was a slideshow on her laptop featuring about 20 different ways of wearing a rectangular piece of fabric they call "The Gadget". I thought it was so unique and clever, I'm sharing some of it with you. The shoot is more of a look-book thing and took place at their studio, relaxed & greyscaled.

Gaffer & Fluf aim to make clothes that are 'alive', that are able to adjust to personal style. The "gadget" is a good example of that: it's a complete wardrobe in one piece!

"Gaffer" is a nickname for Kostas, a set designer who'd use gaffer tape on the set and "Fluf" is a nick for Katerina a stylist who, well, likes fluf! The duo met on the set of a TV series and around this time of the year back in 2007 they joined forces to create this brand, starting with handbags and accessories. It wasn't long before it evolved into a clothing line.

They haven't quit on accessories though and in the shoot above the model wears what Katerina calls "The Botox Hairband"! - "We call it 'Botox' because besides the faux fur flufiness, it is tight and gives you a lifting effect".

All their clothes are polymorphic, which means they can be worn in many different ways. The rectangular fabric above is a good example. But how does one come up with something like this? - "We use the 'moulage' technique so we play around a lot with the fabric. I thought, why not make a gadget item, something that can look different on you each time you wear it, depending on your mood and own creativity?"

You can find Gaffer & Fluf at Whitebox HQ, 23 Praxitelous str. in Athens as well as their studio, 23 Dervenakion str. in Pallini (for the last, book in advance on 210-6034334).

And by all means, let Katerina style you up! She does magic;)

*Gaffer & Fluf will be at this Sunday's 'Beautiful Inside Out' event at Whitebox.

Hellz Bellz - Holiday 2009

Hellz was created 4 years ago in New York by Lanie Alabanza-Barcena (previously designer for Rocawear). The brand is on a mission to reintroduce strength, individuality, and sexual empowerment with a sassy, balls to the walls approach. And yes, you got it right, it all started while listening to this song.

'Kill that cutesy, helpless damsel in distress noise; the bad girls, the bookworms, and divas alike are represented. To reflect a woman deeper than the hyper-feminine stereotype, Hellz calls to all women to confront conformity, tear down boundaries, and rewrite the rules'.

'Cult Classic' is the new Holiday 2009 collection, taking elements and inspiration from the film 'Heathers', suggesting that volatile and sly girls will forever be 'cult classics'. Loving the attitude.