Wednesday, 2 December 2009

H&M party for Sonia Rykiel, Grand Palais

The highly anticipated show presenting the fruits of the collaboration between Sonia Rykiel and H&M, took place last night at the Grand Palais, in Paris. A few words borrowed from the official release will put you in the picture and then... some pictures you'd really wish you were in;)

Held on the first night of December, the H&M party for Sonia Rykiel truly marked the start of the festive season. Embodying the essence of Paris as much as Sonia Rykiel herself, the glittering city inside the Grand Palais was like a sparkling and surreal theme park for adults. The collections were displayed on floats which emerged from a recreation of the Arc de Triomphe, with a Parisian funfair as backdrop.

Seated under a specially made Eiffel Tower, guests were given a preview of the Sonia Rykiel pour H&M lingerie collection, which debuts in around 1,500 H&M stores worldwide from December 5, as well as the knitwear collection for women and girls, which arrives in around 200 stores on February 20, 2010.


10 comments:

Thalia said...

that looks fantastic!!!! like a fairy tale!!!! i love Sonia Rykiel!!!!!!!!

battered couture said...

isn't it funny that all her models always sport her hairstyle? anyhow... I was not feeling very well last night. Period cramps you see. :)

irini p said...

a new blog


eirinielmo.tk

daisychain said...

Ohh, this collection looks great!

meraldia said...

Models' hairstyle is perfect!

Juliet said...

Thank you for the photos, I just were at the site and the videos were terribly slow.

juliet xxx

fashionist__ahead said...

uperoxes fwtografies....
9elw k egww...
:p

tailorstitch said...

oh man this looks amazing!

lopi said...

Love the effort behind the show and Sonia's personal style, but I'm still somewhat puzzled about the choice of undergarments as the main point of focus for this collaboration. Not that this is bad, just a little bit unconventional. N'est pas?

alexababyface said...

Wonderful blog:)
xo