Bread & Butter begins - Etsy among exhibitors

Much awaited Bread & Butter Berlin tradeshow kicks off tonight with a 'high voltage' opening party. Being already established as one of the top trendsetting exhibitions, it will be once again welcoming visitors from all over the world between the 18th and 20th January 2012. This season's theme is "High Fidelity".

Among its somewhat 600 international exhibitors, including global giant manufacturers Adidas, Custo Barcelona and Havaianas, online crafts retailer Etsy stands out. Small, independent productions are now in the same list and space as mass production key players, a sign that all those who underestimated them were wrong. If visiting, also look out for Etsy's Photo Booth Yourself area.