Hellz Bellz - Holiday 2009

Hellz was created 4 years ago in New York by Lanie Alabanza-Barcena (previously designer for Rocawear). The brand is on a mission to reintroduce strength, individuality, and sexual empowerment with a sassy, balls to the walls approach. And yes, you got it right, it all started while listening to this song.

'Kill that cutesy, helpless damsel in distress noise; the bad girls, the bookworms, and divas alike are represented. To reflect a woman deeper than the hyper-feminine stereotype, Hellz calls to all women to confront conformity, tear down boundaries, and rewrite the rules'.

'Cult Classic' is the new Holiday 2009 collection, taking elements and inspiration from the film 'Heathers', suggesting that volatile and sly girls will forever be 'cult classics'. Loving the attitude.