Saturday, 27 February 2010

The 14th GGD, dedicated to fashion blogging

Last night, somewhere in Athens, the 14th GGD took place and it was dedicated to fashion blogging. Girl Geek Dinners is a Microsoft Innovation Center initiative, focusing on as well as encouraging women's involvement in the challenging online business environment. Here's the panel of fashion bloggers, giving a new, stylish meaning to the word 'geek':
From left to right, Margarita Gourgourini (superficial intelligence), Maria Papagrigoriou & Eleni Stasinopoulou (oh, so chic), Elena Pakou (Life Full of Fashion) and Haritini Krezou (The Soho Symposium). Each blog very different, yet all focusing on fashion through their own point of view, backgrounds and aspirations. What they do is definitely worth your clicks, even though the international audience will be able to make sense only of the last two.
Among the audience, fashion designer Dimitris Petrou, right above him snapping a photo Lopi (Fashion Architect), next to him in smashing lilac tights Christiana (Fashion Paths), then Thalia (Life in Athens) in the black t-shirt, then Xenia Kourtoglou, Managing Director of Focus Bari and openning speaker for this GGD and far right in red, Vicky Kolovou of

(I couldn't help but noticing Hari's wonderfully matching suede shoes and Elena's (yet another!) statement necklace)

What stayed with me from this (well) worth attending evening was:

a) Men tend to use both technology and the internet more that women, though this gap is closing fast (Focus Bari Research). However, I am wondering -and regret not asking- if this is based on research involving the online gaming activity.

b) (Fashion) blogs are websites in their own right, they are in most cases daily updated, they have rich content and a growing, noticeable readership, they have URLs. They are not minor in any way just because owner, editor-in-chief and author are the same person. On the contrary, that makes them fast and flexible.

c) Fashion blogs are becoming the new favourite target for pr and advertising companies. And that is both good news and bad news for a medium that has been successful because of its independence. Let's say it's food for thought.

d) Dimitris Petrou will not be showing at any of the soon to follow fashion events, but is planning his own private catwalk. This blog likes Petrou's work a lot so dear all, I will elaborate in this piece of news on a different post later in March.

I don't mean to make this post too long so that's it for now, hope you all have a lovely weekend.


Audrey Allure said...

Great pictures, looked like an amazing time!

I love your blog! :)
- Audrey Allure <3

aria said...

Amazing your blog!!!I saw the article for you in the greek magazine 'bigfish'!
My name is can visit mine! ;)

chloe said...

wow, id love to have been there, sounds so interesting/inspiring!