What's with the fish fuss

Today's editorial of the Big Fish features five Greek fashion bloggers above the title "New media avenge themselves (but they do it in style)". Myself, The Soho Symposium, Life Full of Fashion, Battered Couture and Life in Athens were the sample chosen to represent the growing community of fashion bloggers that do not aim to judge or guide, but share and discuss.

An honour, no question, especially as it came so unexpectedly. Had never thought of what we so naturally do every morning as influential or world changing, but indeed, independent fashion blogging is a snap back to reality, a shout out to those that often forget that fashion is there to serve real people.

If this was your first dive into fashion blogging, hope you took a deep breath: the clicks are endless.