4FashionShake II - Christos Costarellos s/s11 video presentation

Starting from Christos Costarellos' s/s11 video preview by Tina Sardelas.

This must have been a challenging project for both.
For Costarellos, because he's never gone beyond the traditional lookbook and show presentation and for Sardelas because she had to shape the image of this rather low profile yet very good designer, without making him someone he is not. By all means it was a success.

An extra star for choosing to include Costarellos, the president of HFDA to this event, someone who is more 'chic' than 'radical'. It proved well that 'shaking the desease' doesn't mean excluding certain audiences and I truly liked that.

*for video credits and related release, see HERE.