In case you weren't aware, Folli Follie is a Greek company which designs, manufactures and distributes jewellery, watches and fashion accessories. Pleasantly astonished to be receiving this from a NY PR agency, a good excuse to introduce this rather elegant accessories brand (which is very well known and established in Greece) to my international audience.
No matter which part of the world you are currently reading from though, the news is this: Folli Follie has a new Flagship store opening in SoHo, NY. To celebrate, it's launched the SoHo Collection of accessories and handbags (featured below), in order to "always keep New York not only in your heart, but in your hands as well".
Big Apple, show your warm welcome.
You can check out this special collection as well as the photo-driven contest on the Folli Follie America Facebook page, HERE.