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Since Monday started with this, allow me to shock you with my socks:
My old Happy Socks, still looking happy as new after a year and a half. And obviously they go through a lot.
And these are my new ones, currently keeping me and my feet happy.
What's with the blow-dryer? Come on, don't tell me you were never in a hurry to get your socks dry! This will give you dry socks in less than 2 minutes but a) socks must not be soaking wet - you don't want to be electicuted and b) you have to start and stop the blow-dryer every few seconds or it may burn out - ok, it's not made for drying socks.
Giles Deacon and Happy Socks have joined forces in creating some special pairs. Not exactly news as this has been circulating the web for about a month now, but with their launch approaching (beginning of December) I thought I might stir it back to the surface. The limited edition collaboration, with obvious references to the Brit designer's past collections, will offer a minimum 25% of the retail price earnings to the Elton John AIDS Foundation.
A pair for each day of the week is inside the specially made boxes. Only 1000 of these will be available for sale at selected selling points as well as online at www.happysocks.com .
The World Cup in South Africa has just began (er... Greece didn't start off that great) and this time memorabilia go way beyond scarfs and flags. Happy Socks are planning to keep happy the fans of eight countries with the longest history in football with some special edition socks to... score for. That would be the fans of Argentina, Brazil, England, France,Germany, Netherlands and South Africa.
New York based designer Stephen Wong, creative director of collective Wong Wong (previously Art Director of Helmut Lang Studios) turned those eight national flags into some special edition, truly happy socks, placing stars on them that mark the number of championships each country has won.
Whether you've fallen for the colours, are a certain team fan or fancy collecting them, they are available at Happy Socks online store, Notos Galleries, Fena and Fena Fresh.
Below, is Viktor Tell, Swedish Happy Socks creative director. It was a pleasure meeting him last summer at Bread & Butter. I tell you, the positive energy of these socks comes straight from the top;)
And these are my new ones, currently keeping me and my feet happy.
What's with the blow-dryer? Come on, don't tell me you were never in a hurry to get your socks dry! This will give you dry socks in less than 2 minutes but a) socks must not be soaking wet - you don't want to be electicuted and b) you have to start and stop the blow-dryer every few seconds or it may burn out - ok, it's not made for drying socks.
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