Longchamps vs Mary Katrantzou in 10

Ten days to go before the Longchamps vs Mary Katrantzou s/s 12 collection is unveiled at Colette - Paris. On January 23rd, 'east meets west' on some of the brand's classics, making them the happiest, most colourful and exotic to date. Voilà:

You can watch a video of Mary Katrantzou talking about the concept and collaboration, here.

MadWalk - photos & tv dates

MadWalk took place last Wednesday and was crowned a success. Music, fashion, spectacle, enthusiastic crowd and a good cause to top up with, it was all there. Happy each time an initiative supporting Greek fashion goes well. Glimpse of what went on:
Presenters Vicky Kaya and Tampta in Mary Katrantzou and Ioannis Dimitrousis respectively.
Deux Hommes & Giorgos Mazonakis.
Mi-Ro & Onirama.
Parthenis & Melisses.
Yiorgos Eleftheriades & Myronas Stratis feat. Ilia Darlin.
Mary Katrantzou & Matisse.
Celia Kritharioti Haute Couture & Sakis Rouvas.
Apostolos Mitropoulos (djing in person) & Elena Paparizou.
Vrettos Vrettakos & Despina Vandi.

For loads more photos, backstage action and videos, visit madwalk.gr. MadWalk by Vodafone - The Fashion Music Project, will be on TV soon so worry not if you couldn't make it: Antenna - on Thursday 10/02 at 21:00, MAD tv - on Saturday 12/02 at 20:30 and then again on Sunday 13/02 at 14:00.

Also see this report by Fashion Algorithms with plenty of original visual and outfit details insight.

*all images in this post come from madwalk.gr official website and are shared here with permission.

MadWalk - The Fashion Music Project

Another 'first' for Athens and 2011. Mad TV and Vodafone have joined forces into bringing Fashion and Music closer at a charity fundraising super-event. It's scheduled to take place this Wednesday, February 2nd at the Olympic Fencing Venue of Hellinikon. Eight of the most popular Greek fashion designers are going to pair with loud names of the local music industry at what is expected to be a spectacular show.

Line up:
DEUX HOMMES & GIORGOS MAZONAKIS
MI-RO & ONIRAMA
PARTHENIS & MELISSES
YIORGOS ELEFTHERIADES & MYRONAS STRATIS FEAT. ILIA DARLIN
MARY KATRANTZOU & MATISSE
CELIA KRITHARIOTI HAUTE COUTURE & SAKIS ROUVAS
APOSTOLOS MITROPOULOS & HELENA PAPARIZOU
VRETTOS VRETTAKOS & DESPINA VANDI
Music support by Claydee, Mark Angelo & Playmen
Closing act: Shaya & Otherview
Hostesses of the night: Vicky Kaya and Tamta

Tickets cost 25 euros. Part of the earnings will go towards ELPIDA, Association of Friends of Chirldren with Cancer.

For more ticket info and preparation action, visit www.madwalk.gr

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*are you thinking of a certain British Fashion & Music event? Me too and here's one of it's finest moments.

Currently on Vogue Korea

Mary Katrantzou and Ioannis Dimitrousis for Vogue Korea.
Full editorial, HERE.

Mary Katrantzou s/s 11 @ LFW

Loved it. Have got to share:

And as much as I appreciate edited clips that respect my eardrums, I must say I find a certain something in impromptu clips that include the actual sound of the show:

Trademark, balanced saturated graphics, fringe details that enhance the movement effect, short lentghs and sky high platforms for maximum leg projections. Hundreds of details to focus on... Play the video, pause the video, adore. Then play again...
Have been doing so all day.