Jeffrey Campbell bts @ fashionlover.gr

Fashionlover.gr held its SS'12 shoot somewhere in Athens last weekend and it was a blast. With a good mix of Greek and international designers and a very fresh and activeteam, it must have been more 200 looks captured by the expert lens of photographer Fenia Lambropoulou in less than 48 hours. Will be sharing bits of what went on, starting with what I know you love: Jeffrey Campbell - California.More bts material soon to follow.

This apron will make you smile and...

...save the fish. At least it aims to. Kitchen apron by Greenpeace to raise awareness on the subject of inappropriate and harmful early fishing. Produced locally, 100% organic cotton.

So how big is yours? No baby-pike on this dish baby.

Grazia UK - a live fashion issue

‘Grazia Fashion Issue…Live!’ will be the first truly interactive, social experiment ever undertaken by a print product – accessible across all Grazia’s platforms, including graziadaily.co.uk, YouTube, Twitter and Facebook. (release)

And this is the reason it's among my posts. It is clear to me lately that 'episodes' is the... new black for fashion reporting. However this is the first time an international title of this scale is "handing over the editing reins to fans by giving them the chance to comment, influence and vote on the editorial selection process in a live, social publishing event – even down to the cover shot".

The 'episodes' will be daily films featuring behind-the-scenes insights on both NY and London Fashion Weeks. These are expected to go live on February 13th at graziadaily.co.uk and the whole project, shaped by readers' votes and online commenting, will result to a 264 page issue out on stands on February 21st.

It was clear that fashion reporting would never be the same since the first fashion blogger sat on the front row. This is much bigger though, regardless of who's brave enough to take the first bite. I am so looking forward to the outcome. And what's to follow / who's to follow it.

-more info here

-00:03 :)

knowhowfashion.com - online boutique

Here's a new browsing destination for you. Greek brand Know-How has an online boutique up and running. If you are already familiar with this local hero (still designing and producing 100% in Athens, Greece), this piece of news should be exciting as you can now have it available on your screen anytime, as well as your doorstep. If you are not, well-made clothes, hard-to-find pieces, a growing, colourful selection and featuring sales up to 50% are excellent reasons to get to know them.

Greek version of Yoox featuring Angelos Bratis

Double online debut for the Greek version of yoox.com and Angelos Bratis special edition s/s 12 collection 'Echo loves Narcissus'. Read all the details about the launch, the collaboration and the 'Y caftan-dress' at this very informative post by The Soho Symposium.

Plexiglas Class

Quirky plexi necklaces I came across at Ma_Li_Ya's online shop.
(Also on Etsy)

Greece is for lovers. It is.

Ok, lost for words. Pyrocks is a mosquito coil ring developed by Greece is for Lovers for a fragrance range by Korres Cosmetics. Should it go in production, I predict rocket sales at open air summer cinemas. It most likely won't. A bunch of other rather tasteful products/impossible souvenirs have though and are available at their renovated eshop section.
*they ship to almost anywhere.

fashionlover.gr - have you seen?

A couple of months old, fashionlover.gr is a fresh addition to the world of eshopping. What makes it good news is that finally there's a web destination including a sweet variety of Greek designer creations, making them accessible to anyone, anywhere. Happy to see some of this blog's favourites among them. On sale too ladies.

Felt like something new

Recently shopped these earrings by Marytales (weart.gr).
Creator pointed out they used to be just felt fibers before becoming accessories in her hands, somewhere in Athens. It's new. I'm sharing.

weart.gr is the online home of a sweet bunch of young accessory designers. Sharing that too.

Win a front-row seat for all shows at Athens Fashion Week!

Brandsgalaxy.gr blog is an official communications sponsor for the coming Athens Fashion Week (30.03 - 01.04) and has kindly offered a front-row seat for all shows, for one lucky Rox reader!

For a chance to win it, email me at aleccarox[at]windowslive[dot]com, stating your name and contact number, subject: AFW.

*Givaway ends this coming Friday, March 18th, at midnight - winner will be notified shortly after*

--------------------------------------------

This year's participating designers:
ANDRIA, ASLANIS, CHRISTINA NITOPI, CORINA VLADESCU, DIMITRIS DASSIOS, DE LIGHT, DIMITRI ZAFIRIOU, EVANGELOS KAVATHAS, KATHY HEYNDELS, LUKAS, MAKIS TSELIOS, MINA STONE, NIKOS – TAKIS, PANOS APERGIS, Soo…KATERINALEXANDRAKI, SOTIRIS GEORGIOU, PARIS VALTADOROS, VASSILIOS KOSTETSOS, ALICE CHATZIPANAGI and students from various Greek fashion schools.

Also:
Do you 'like' Athens Fashion Week's official FB fanpage yet?

This beanie's got a beard

Came across it on Etsy.com, had to post it. Creative genius behind it, user taraduff, mother of three, who according to profile learned to crochet by step grandma while she watched Dallas and Dynasty.

Kids version: super-cute!

Dukas s/s 11 - campaign & collection

You've had a taste at Dukas s/s 11 video. Here's the actual campaign and sample of the collection.
For a better look you can always visit Dukas' website, here.

Know-How has a new website

Know-How has a new website and a sales clip. To celebrate its new home online, it's come up with a special collaboration with eshop buldoza.gr which gets to sell the clip's outfits exclusively for the web.

The brand has been around since 1994 and it is one of the very few that still manage to produce locally. Its own eshop will be ready sometime in Spring. If you'd like to be among the first to be notified of its arrival, you'll find a special box on the website to leave your email for a timely alert.

Clip credits:
Direction: Tina Sardelas
Model: Alena Dudnik
Production: Know How Team
Filmed at Ino Mei's studio

Toi&moi for Spring

With the fantastic Spring weather we've had during the weekend, it feels quite appropriate to post more s/s 11 news. Greek brand Toi&moi is introducing part of its Sping collection in the 'Just IN' section of its e-fashion store and it looks like this:
Featured items' prices range between 55 and 65 euros and are all brand new. Half-price winter sales are still on too.

Toi&moi eshop is online since last season and could well be a case study as it openly based its launch publicity on fashion blogs, introducing the section 'For Fashionistas'. Numerous Greek fashion bloggers posed their own way featuring part of the brand's collection. The aftermath was great news and Toi&moi travelled through its eshop to many Greek islands -among other locations- such as Ikaria, Corfu, Rhodes and Chios.

My bag is better than yours

So you have to go to this event/gala/ex-boyfriend's wedding and it's imperative that your handbag is a show-stopper/a show-off/ better than anything the bride owns. Pickle is, no way does your budget allow such an investment.

No worries, Starbags.gr (click here for English) has got you sorted. You can rent a bag like, let's say the above McQueen arm candy, for a fraction of its retail price and depending on how long you'd like to keep it for. Special occassion or not, this website gives you the opportunity to bring home some of your dream bags. You can rent them - which is a fantastic concept - but you can also buy them at yummy prices, slightly used or brand new. If you don't feel like buying but fancy selling one of your own, again, it is a good url to click.

Check them out, maybe your object of desire is closer than you think.

This is Shoko - Athens

Shoko was 'born' in April 2009 and you can see it's carrying a Spring happy mood as a brand, at a glance. All clothes are handmade and designed by Daniela Koch at her Athens studio at Ermou str., Athens. She often models her designs (see cute blonde below) and collection photos are snapped by her boyfriend Manos, which makes her call it a 'family business'.

'Shoko' is short for 'shoppingkotsch', a nickname friends used to call her at school. 'We aim for the clothes to offer a feelgood sensation with happy colours and a combination of selected fabrics' she explains. Part of the aim is to sell at affordable prices too, that's why Shoko is only available to purchase online here. Good stuff.

Stripes'n'Buttons - new website

Stripes'n'Buttons has got a new webspace for showcasing her lovely accessories: www.stripes-buttons.com. For now you can only place your orders by email, but I've been told this is about to change very soon. Whilst browsing, don't miss out on her just in, handmade reusable lavender sachets.

En Vit Ekorre - music, fashion & ecology

En Vit Ekorre is apparently a stage designer as well as a costume & accessories designer. She's the one responsible for most performance outfits of Film featuring Etten gigs (including last night's at Gagarin, see below). As there aren't many local live shows of such costume attention, thought it's worth dropping a line about it.
En Vit Ekorre features 'Athens - Stockholm' with a brief about note saying the brand stands for recycling vintage fabrics, clothes, as well as all kinds of materials spotted at flea markets in Athens, Stockholm and Berlin. It's all about mixing fashion and ecology, and looks like the outcome goes down well on stage.

I thought her item presentations are quite special too, so here's a peep before you click on to check her out.

Designer Chrome

Gotta give it to them, Google Chrome has got quite a collection of stylish skins. No matter what's in your wardrobe, your browser can dress in some flashy designerwear for free, here. Have you seen?
by Anna Sui
by Matthew Williamson
by PPQ
by Vivienne Westwood
by Oscar de la Renta
by Dolce & Gabbana
by Donna Karan

Acne extravaganza at net-a-porter

Net-a-porter.com will be celebrating the arrival of new season Acne with an Acne extravaganza in its online magazine, tomorrow, Wednesday the 19th. Alongside the main fashion shoot there will be two videos of Acne founder and designer Jonny Johansson –a lifestyle film of his favourite places in Stockholm and a profile interview. A sneak peek arrived in my inbox, sharing it below:

Looking forward to tomorrow's full version release.
Great idea, be inspired.