Marithé + François Girbaud at AXDW

(above: Marithé + François Girbaud posing for the lense of Karl Lagerfeld)

Names and show dates are slowly coming in and next one up for Athens Xclusive Designers Week is Marithé + François Girbaud.

The collection of the French duo will be presented for the first time in Greece, exactly as scheduled to appear during the Parisian Fashion Week and François Girbaud himself will be here to take the bow. The Athens show will take place on Monday, March 22nd at 20:30, co-organized by their exclusive local distributor, Tsantilis.

I found rather interesting the WattWash, a new high-tech method the two developed to produce various effects on fabric, saving 97,5% on water by using light instead. The intro video on their website at the moment is very enlightening as well as hopeful. Stonewash without wash? Let's see if we can tell the difference on the 22nd.