Thursday, 2 February 2012

Grazia UK - a live fashion issue

‘Grazia Fashion Issue…Live!’ will be the first truly interactive, social experiment ever undertaken by a print product – accessible across all Grazia’s platforms, including, YouTube, Twitter and Facebook. (release)

And this is the reason it's among my posts. It is clear to me lately that 'episodes' is the... new black for fashion reporting. However this is the first time an international title of this scale is "
handing over the editing reins to fans by giving them the chance to comment, influence and vote on the editorial selection process in a live, social publishing event – even down to the cover shot".

The 'episodes' will be daily films featuring behind-the-scenes insights on both NY and London Fashion Weeks. These are expected to go live on February 13th at and the whole project, shaped by readers' votes and online commenting, will result to a 264 page issue out on stands on February 21st.

It was clear that fashion reporting would never be the same since the first fashion blogger sat on the front row. This is much bigger though, regardless of who's brave enough to take the first bite. I am so looking forward to the outcome. And what's to follow / who's to follow it.

-more info here
-00:03 :)

No comments: