Inspiration: Le Creative Sweatshop

Is it me or are these shoes simply wicked? (yeap, it was a boy who made them) Have been meaning to show this to you ever since the Prêt-à-Porter . At first I noticed the shoes. Then I realised those cone-shaped papers were everywhere:

They had an out-of-this-earth space of their own, but they were spreading fast beyond that, being stuck on walls, images, handbags, even people.

They were quite simple to make, in a pre-cut coloured piece of paper. All you had to do was get one from Le Creative Sweatshop's stand, ...

...fold it and remove the tape from the small yet powerful sticker adjusted to its base:

Then you were free to go wild with it. Four simple steps: Fold it, Take it, Glue it, Spread it.

"What on earth is this?" I had to ask the Creative Sweatshoppers. "It's a virus campaign" they got back to me with a french accent. "A virAl campaign?" I was too quick to correct them. "No, not exactly. It's a virus campaign 'cause it spreads like a virus". Indeed, it was taking over the huge exhibition area, from isles to toilets, to snack bars! Genius...

The stand:
Post-it creative mayhem on the wall and more paper (possibly wearable) stuff.

So that's my 'Thursday Inspiration' for you. Not bad for a communications agency, no? Leaving you with this, borrowed from Le Creative Sweatshop creativity-boom website: