Wednesday, 23 September 2009

More LFW! Christopher Shannon

Why does this look like a screen-shot? Well, because it is! Christopher Shannon is showing today at LFW where the fashion world will see for the first time the fruit of his collaboration with Eastpak. It seems that lucky guys at POP had a chance to see it (and wear it) first, showing it off exclusively at their blog (screen-shot).

Here's the official press release, including Shannon's view on the project:

EASTPAK is stepping off the catwalk and onto the high street. The American brand, famed for its innovative and durable luggage and daypack collections, is working with the London-based designer Christopher Shannon for his SS'10 catwalk line at this season's London Fashion Week, before a joint product collection hits the stores.

The pair have previously joined forces on a smaller scale for Shannon's FW'09 line, and the new collaboration, to be shown at London Fashion Week on Tuesday 23rd September, will be introduced into selected stores worldwide in January 2010. It will consist of special editions to EASTPAK's iconic products, such as the padded pak'r and the pinnacle, in new fabrics and colours with special hardware and unique embossed branding designed by Christopher Shannon.

Graduating from Central Saint Martin's in 2008, Shannon has worked with some of the most directional and innovators in fashion such as Kim Jones and Judy Blame . Christopher presented his debut collection at LFW in September 2008 and has gone from strength to strength since. The collaboration with Eastpak is the first time that the two have commercially brought product to market together, with the line due to be stocked in key retailers in the UK, including the Eastpak icon store on London's Carnaby Street, along with some leading fashion stockists around the World.

Christopher Shannon on the collaboration:
“Eastpak have been massively supportive of me and my work since I was on the MA at Saint Martins, its now really exciting to develop our relationship into a full range of collaborative bags. Following in the footsteps of some really amazing designers has been daunting but I think we've created a really fresh take on the range, it will be great to see the pieces presented as London Fashion Week”

- Update: photos have just got in ! (here)

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