Thursday, 4 June 2009

H&M against AIDS

Speaking of t-shirts and causes these days...

Some of the biggest celebrities from the world of fashion, music and style will be joining H&M and Designers Against AIDS (DAA) for Fashion Against AIDS, to help fight the disease and raise youth awareness.

Dita Von Teese, Katy Perry, Róisín Murphy, Estelle, Cyndi Lauper, N.E.R.D, Robyn, Yoko Ono, Yelle, Moby, Katharine Hamnett, Dangerous Muse, Tokio Hotel are the artists who have collaborated with H&M on designs for T-shirts, T-shirt dresses, vests and bodies.

25% of the sales price will be donated to youth HIV/AIDS awareness projects. The collection, in 100% organic cotton, for both guys and girls will be on sale in H&M’s DIVIDED department from today June 4 (Stadiou str. 49, Athens - Ag. Sofias 11 Thessaloniki).

*According to the H&M report, in the UK alone an estimated 80,000 people were living with HIV by the end of 2007. Worryingly, it is estimated that 28% of those were unaware of their HIV positive status.

Spread awareness but don't forget the action.
Be safe.
Katy Perry
Dita Von Teese
Cindy Lauper
Roisin Murphy
Katharine Hamnett (clear and loud: USE ONE. It may save your life...)


Mairyliscious said...

dustuxws bghkan shmera ki egw dn eimai athina :( kai einai oles uperoxes ithela na parw ki egw kai paw xarumenh sta h&m thn paraskeuh kai lew ta mplouzakia against aids pou einai parakalw? kai mu leei h pwlhtria apo tis 4/6 tha einai :(((((

boubou said...

hello first time i come across your blog so im gonna visit it now :) well if you wanna be inspired by one of my collage or just dream, come and visit my blog :)
a bientot !

kataifi said...


ShoppingTherapy said...

oh! I just bought mine and was getting ready to post abou it ;)

Unknown said...

Aww, the t-shirts are so cute, i will certainly buy one....I saw your blog at Glamour, and i think that's perfect. Keep up the good work. Bye.

eleni said...

haha, i saw the "girls just wanna have safe sex" shirt in the store, i kinda wanna go back and buy it... :P

Niviarsiaq said...

Wow! I love this! This is such a good cause and I love all the shirts! I would so buy one!