Wednesday, 2 March 2011

Benetton goes green

Benetton is ditching plastic hangers for 100% biodegradable and recyclable eco-hangers. Switching to liquid wood hangers is expected to result in 600 tons less plastic waste. Its eco-sustainable business plan also involves eco-friendly paper shopping bags and organic cotton fabrics, showing some love to mother nature. Nice move.

Here's the campaign as illustrated by Philip Bone (Fabrica) and photographed by Gustavo Millon (Fabrica), followed by a video on liquid hangers:

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