Havaianas @ BBB

By now, I think we all own at least a pair of lovely Havaianas flip-flops! The brand had a strong presence at BBB and you couldn't miss the enormous flip-flop flowers at the entrance of its space, going all the way up the fake grass hill covering its special, secret room.

The secret room was an area where only selected buyers were allowed in, by invitation only. The reason? It was a very private showroom of Havaianas' new project for SS 10. Letting you into a little secret: next year and for the first time, the brand will extend beyond flip-flops!

I was allowed some pics from the regular line, so here's what to expect flip-flop-wise:




In case you did not know, Havaianas sandals were created in 1962 by Alpargatas, a traditional Brazilian company of footwear and apparel. The inspiration was the japanese rice-straw sandal, Zori.

Back then, success was instant and a thousand pairs were sold per day. Today, this number has risen to 460 thousand being sold worldwide, per day (!)

Seen on feet on the street or on the catwalk, each new collection features new shapes, colours, prints and ornaments inspired by the latest fashion trends. (from the BBB Brand Bible)

Ever wondered how they are made? Here's a fun clip showing just that: