Justin @ BBB

Justin Timperlake was at Bread & Butter too, promoting his line, William Rast. According to my BBB Bible:

William Rast is the "New America" denim culture brand, founded by business partners Justin Timberlake and Trace Ayala. It is grounded in the iconography of American denim heritage and biker culture, yet repackaged and presented in a contemporary context.

Bread and Butter meant the finale of the 2009 William Rast tour of Europe, that started with Colette in Paris and Selfridges in London.

I am guessing this is what happens if you team up with a singer to do a brand: you go on a tour.