Wednesday 26 January 2011

Smells like Jimmy Choo

Dear Jimmy Choo lovers, this season Tamara Mellon has more than beautiful shoes for you. It's official, Jimmy Choo fragrance is now hitting Saks Fifth Avenue counters. In a Murano glass inspired bottle and snakeskin packaging to stay true to Jimmy Choo's most successful material.

What does it smell like? Imagine green top note, Tiger Orchid heart note and base note of Toffee and sensual Indonesian patchouli. Face of the campaign, the woman herself, Tamara Mellon.

Mellon said about the brand's first ever parfume: “Fragrance has always been part of my vision for Jimmy Choo. To fully extend the Jimmy Choo lifestyle, enveloping a woman with the sensuality and essence of the brand. I have always loved wearing perfume; it is part of my identity. Now to create a signature fragrance for Jimmy Choo expressing an aura of strength and beauty is my ultimate dream.”

Here's some BTS images of the photo shoot photographed by fashion photographer duo, Inez van Lamsweerde and Vinoodh Matadin:

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