Thursday, 28 January 2010

Premium Berlin A/W 2010 - the aftermath

Premium, part of Berlin Fashion Week, has released the official visitors stats for it's A/W 2010 exhibition. We've been looking forward to that. You see we can no longer count on Bread and Butter for this piece of info since last season's announcement that it won't be mentioning such data from now on, a symbolic move to show it's all about quality, not quantity.

Anita Tillmann, Managing Director of Premium Exhibtions summarized this season's performance: "We’re more than satisfied. We started with 70 designers 15 seasons ago in January 2003. We now have well over 900 collections from the Premium segment, which we present in our location STATION-Berlin. The resilience and hard work in establishing Berlin as a fashion city have paid off and we have always remained true to our concept of putting quality before quantity.PREMIUM F/W 2010/11 was the most successful event to date with 41,807 international visits".

On Premium's Symposium 'Fashion Blogs - Hype or Future?' she commented: "The symposium was packed – it was a really hot draw".

Next Premium dates: Spring/Summer 2011, July 7 – 9, 2010.

Good stuff Berlin.

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