Sunday, 30 January 2011

This is Shoko - Athens

Shoko was 'born' in April 2009 and you can see it's carrying a Spring happy mood as a brand, at a glance. All clothes are handmade and designed by Daniela Koch at her Athens studio at Ermou str., Athens. She often models her designs (see cute blonde below) and collection photos are snapped by her boyfriend Manos, which makes her call it a 'family business'.

'Shoko' is short for 'shoppingkotsch', a nickname friends used to call her at school. 'We aim for the clothes to offer a feelgood sensation with happy colours and a combination of selected fabrics' she explains. Part of the aim is to sell at affordable prices too, that's why Shoko is only available to purchase online here. Good stuff.


zoe.k. said...

really really nice clothes!!! like em a lot!

Thalia said...

they offer a feel good sensation indeed! thanks for sharing hon!