Wednesday, 17 February 2010

MWAPD s/s 10 preview

I'm excited. This is a preview of Mary Wants A Purple Dress s/s 10 collection, making it's first ever public appearance through this blog. Dimitris Kaidantzis, the designer who is MWAPD, is already a personal favourite for his toned down avant-garde shapes and immaculate fits.

Apart from the two exclusive shots from his look-book, I have another reason to be impatient for his collection. It's called "Milkofil". It's the white fabric pictured above, consisting of milk proteins (!). The designer chose this high-tech, new age material as the basis of his collection.

I was told it feels like powder upon touch, it's friendly for the skin as well as the environment and has undergone no chemical processing, thus the pure white colour it only comes in. Can't wait to touch it!

Saying that, latest addition to MWAPD selling points:
21 The Fashion Market in Kifisia, Athens.


Hari K said...

first time i ever hear that "milkofill" sounds innovative and interesting! must check this out asap!!!

Thalia said...

for collections like this i regret for the NOT shop project!

Lopi said...

Can't wait to touch it too! The clothes look very interesting, yet wearable and I also love the feeling of those lookbook pics. Can't wait to see more!

Niviarsiaq said...

Wow. pure beauty. I love that it's good for the environment too, huge plus!
And the shoes.... speechless!

Angeliki said...

Γεια. Είχα σχολιάσει στην Hari K πόσο πολύ μου αρέσει που μας έδειχνε νέους σχεδιαστές ακόμα περισσότερο όταν πρόκειται για Ελληνες. Ομολογώ ότι δεν τον γνωρίζω, όμως ψάχνοντας τον λίγο στο Google είμαι κατενθουσιασμένη (γνωρίζεις κατάστημα?).Είναι από τις στιγμές που παντρεύεις την κολλητή σου και ψάχνεις απεγνωσμένα για σχεδιαστές με καλά αλλά και κυρίως μοντέρνα ρούχα. Και να που κάποιος σε βοηθάει. Ε έχω καλύτερο λόγω να σε ευχαριστήσω από αυτόν? υ.γ. δεν έχω λάβει τα Lip smackers ακόμη και περιμένω πως και πως να τα επιδείξω στην κολλητή μου που τρελαίνεται για λιπ γκλος με γέυσεις! Φιλιά

Alecca Rox said...

@Angeliki - hey girl! happy u found this post exciting too. You can contact the designer on 0030 6977 552 680. He will fill you in on all selling points. When it comes to weddings and occasions as such, he does wonders!

*some parcels were delayed but they should all have been sent off by now office post messed up on this one, hang in there.

Anonymous said...

The second dress is sooo pretty! I am very very happy when greek designers make clothes that look fresh and new!