Sunday, 27 September 2009

Rykiel for H&M

Ok, seriously: Breaking News.
H&M and Sonia Rykiel president and artistic director Nathalie Rykiel are proud to announce that Sonia Rykiel will be the next guest designer for winter 2009 and spring 2010.

(Nathalie Rykiel, President and Artistic Director at Sonia Rykiel - photo credit: Photographer Matthieu Salving)

The French house founded by the “Queen of Knits” represents the distinctive, modern and impertinent spirit of Paris. This marks the first time that H&M has extended its designer collaboration to the world of lingerie and related accessories for women, with exclusive pieces to be launched in-store on December 5, 2009.

The collection will be launched in 1,500 H&M stores worldwide and at the same time, Sonia Rykiel will make this lingerie collection available in Sonia Rykiel’s major boutiques around the world – another first for H&M.

Ever fans of surprises, H&M and Sonia Rykiel are pleased to announce a second collaboration for spring 2010, featuring an iconic knitwear collection for women and girls (1.5 to 8 years old) accompanied by playful accessories. This second collection will be launched in around 250 H&M stores on February 20, 2010.

Happy Monday.


Thalia said...

name the date and i ll be there!!!!!!!
for me this is even more exciting than jimmy choo!!!!

Christiana said...

Agapame Sonia!!!!!!!

Oti kalutero gia to ksekinima tis evdomadas!!

Thank you Alecca, xo xo

Alecca Rox said...

press release says "SONIA RYKIEL HEATS UP THE 2009 HOLIDAY SEASON FOR H&M, AND UNVEILS COLOURFUL KNITS FOR SPRING 2010" so I guess it will be around November as usual.

Alecca Rox said...

ok, cancel that, December the 5th.

chloe in the sky said...

greay news. happy week! :)

Mairyliscious said...

how nice !!!!!!!

Kb said...

I'm excited about this too, I hope her designs are playful and fun. Best collaboration they've had in a while.